Privacy Policy

1. Who we are

Expandafy ("Expandafy," "we," "us" or "our") is a marketing agency based in Houston, Texas, serving businesses across the United States. We provide marketing, website, advertising, automation and software services, including Expand POS.

This Privacy Policy applies to expandafy.com, any forms or booking pages we operate, our text-message and email communications, and the information we handle while providing services to clients.

2. Information we collect

Information you give us

• Contact details — your name, business name, email address and phone number.
• Business details — your industry, city or service area, current website or social media page, and what you need help with.
• Booking details — the date and time you choose for a call and any notes you add.
• Client information — if you become a client, the account access, brand assets, content and billing details needed to deliver your services.

Information collected automatically

• Device and usage data — browser type, device, pages visited, time on page and the website or ad that referred you.
• Campaign data — tracking parameters such as UTM codes or ad-click IDs included in the link you used to reach us.
• Cookies and similar technologies — described in Section 6.

3. How we use your information

• To respond to your inquiry, schedule your call and follow up about the services you asked about.
• To prepare a free website preview or proposal when you request one.
• To deliver, manage and support the services you purchase from us.
• To send appointment confirmations, reminders and service updates.
• To send marketing messages, only where you have agreed to receive them.
• To measure and improve our website, advertising and services.
• To process payments, prevent fraud and meet our legal obligations.

4. Text messages (SMS)

When you provide your phone number through our website, a booking page or another form, and agree to be contacted, you consent to receive text messages from Expandafy about your inquiry, appointments and our services.

• Message frequency varies depending on your requests and appointments.
• Message and data rates may apply according to your mobile plan.
• Reply STOP at any time to stop receiving messages. Reply HELP for help, or contact us using the details below.
• Consent to receive text messages is not a condition of purchasing any service.

5. How we share information

We share information only as needed to run our business and deliver our services:

• Service providers that work on our behalf — for example our CRM and messaging platform, scheduling tools, email providers, website hosting, payment processors and analytics providers. They may use your information only to perform services for us.
• Advertising platforms such as Meta and Google, which may receive limited website activity data through cookies or pixels to measure and improve our ads. This never includes your mobile opt-in data.
• Legal and safety reasons — when required by law or to protect the rights, property or safety of Expandafy, our clients or others.
• Business transfers — if Expandafy is involved in a merger, acquisition or sale of assets, under the same protections described here.

6. Cookies & tracking

Cookies are small files stored on your device. We and our partners use cookies and similar technologies (such as pixels and local storage) to:

• Make the site work — for example remembering form progress and whether you've already seen our intro screen.
• Understand usage — counting visits and seeing which pages and sources perform best.
• Measure advertising — understanding which ads lead to inquiries, and showing relevant ads on platforms like Facebook, Instagram and Google.

You can block or delete cookies in your browser settings, and you can adjust ad preferences in your Meta and Google account settings. Some parts of the site may not work properly without cookies.

7. Retention & security

We keep personal information for as long as needed to respond to you, provide our services, and meet legal, tax and accounting requirements — then delete or anonymize it.

We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your rights & choices

• Access, correct or delete — ask for a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it.
• Opt out of marketing — reply STOP to any text, or use the unsubscribe link in any marketing email.
• Limit tracking — manage cookies in your browser and ad settings as described above.

Depending on where you live, you may have additional rights under state privacy laws. To make a request, contact us using the details below. We'll respond within the time required by applicable law and won't discriminate against you for exercising your rights.

9. Children's privacy

Our website and services are intended for business owners and are not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we'll delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll change the "Last updated" date at the top of this page. Significant changes will be highlighted on our website.

11. Contact us

Questions about this policy or your information? Reach us any time.